Fields of Focus

How HERO is making life better in Texas


In collaboration with University Members, HERO is focused on making a difference in three key impact areas:


HERO seeks to conserve, protect and improve Texas’ natural resources, including open lands, water, and plant and animal life.


HERO seeks to improve the application and expression of creativity within the diverse Texas cultures and vocations of Texans.


HERO seeks to improve physical and emotional well-being and health by promoting intergenerational human therapies and decency.

Under the umbrella of these three impact areas are eight fields of focus.


HERO identifies Texas University Members who seek funding in support of students, faculty and academic programming that advance HERO's eight key fields of interest.

Texas Habitats

Ecosystems: A scientist recording observations in a shallow stream

Water conservation for consumption
Water as environmental resource
Water as energy resource

Wildlife: A large whitetail deer buck

Animal habitats and food resources
Water sources and environment
Sustaining and supporting diverse species

Fisheries: A largemouth bass

Fishing as recreational activity
Sustainable, healthy food source
Sustaining and supporting habitats and species

Sustainable Energy: Wind turbines and solar panels

Cutting-edge projects on the food-land-energy-water nexus
Wildlife habitats in harmony with fossil fuel production
Ground and surface water protection

Texas Arts

Culinary Art: Two chefs practicing the culinary arts

Sustainable farming
Ranch to table advancement
Foods for healthy living

Performing and Visual Arts: A palette with different colored paints

Texas artist advocacy
Children’s artists
Art as therapy

Well-being of Texans

Kindness: A dog smiling while receiving affection

Moozie kindness principles for children
Open environment experiential impact on kindness

Equine: A girl riding a horse

Preservation of Texas heritage for working and sporting horsemanship
Therapeutic support for individuals with disabilities
Research and neuropsych impact of equine/human interaction